Paid Media Specialist

About Proppel

We connect LATAM talent with remote work opportunities in the most exciting companies worldwide.

If youre looking for the opportunity to develop your skills and work with some of the best and most exciting companies around the world, Proppel can help.

Our headquarters are in London, UK, and were looking for top-tier talent in LATAM to support our clients.

What We’re Looking For

Our client, a fast-growing North American marketing platform connecting top brands with everyday consumers, is seeking aPaid Media Specialistto take ownership of their in-house media buying. With monthly budgets of $300K–$400K across multiple verticals, this role is a unique opportunity to drive meaningful growth and build structured performance marketing from the ground up. You’ll work closely with the CMO and a collaborative creative team to scale campaigns, optimize efficiency, and strengthen internal marketing capabilities.

Responsibilities

• Lead paid media campaigns across Meta (primary), TikTok, Google, Reddit, and other emerging channels.
• Manage and scale budgets of $200K+ monthly with accountability for performance and ROI.
• Implement advanced analytics, attribution, and structured reporting beyond CAC/ROAS (e.g., hook/hold rates, creative performance).
• Establish naming conventions and structured testing for creative and audience segmentation.
• Leverage attribution platforms such as Triple Whale and Northbeam to refine insights.
• Collaborate with the CMO on strategy, integrations, and roadmaps for new product launches.
• Transition media buying from external agencies into a scalable internal capability.

Requirements

• Proven hands-on experience managing large-scale budgets ($200K–$400K/month).
• Background in a high-growth company or digital agency.
• Strong analytical mindset with expertise in attribution and performance reporting.
• Ability to confidently challenge ideas and drive accountability to avoid costly delays.
• Exceptional communication skills and comfort in a fast-paced, evolving environment.

Nice to Have

• Experience launching and scaling campaigns across multiple verticals.
• Familiarity with advanced testing methodologies in creative and audience segmentation.
• Prior exposure to third-party attribution tools (Triple Whale, Northbeam).

Benefits

• USD Salary
• 100% Remote Work
• Growth Opportunities
• Unlimited PTO
• US Holidays

Note:

*You are applying to work with an international company. Make sure your CV is in English, otherwise your application cant be considered.